According to a report by the Motion Picture Association of America (MPAA), women accounted for 48% of all moviegoers in China in 2022. This is up from 43% in 2021.
The report also found that women are more likely than men to see movies in the cinema. In 2022, 52% of women said they had seen a movie in the cinema in the past year, compared to 47% of men.
This trend is being driven by a number of factors, including the growing disposable income of Chinese women, the increasing popularity of female-led films, and the growing availability of women-friendly cinema experiences.
Hollywood has been slow to take note of this trend. However, there are a number of films that have been successful in China by appealing to female audiences. These include "Wonder Woman", "Captain Marvel", and "The Hunger Games".
Hollywood studios should continue to make films that appeal to female audiences. This is a growing market, and it is one that Hollywood cannot afford to ignore.
Here are some specific examples of movies that have been successful in China by appealing to female audiences:
- "Wonder Woman" (2017): This film grossed over $380 million in China, making it the highest-grossing film of all time in the country by a female director.
- "Captain Marvel" (2019): This film grossed over $200 million in China, making it the highest-grossing film of all time in the country by a female superhero.
- "The Hunger Games" (2012): This film grossed over $150 million in China, making it the highest-grossing film of all time in the country by a young adult female protagonist.
These films all have a number of things in common. They are all well-made, action-packed films with strong female characters. They also all have strong female directors.
Hollywood studios should take note of these films and continue to make films that appeal to female audiences. This is a growing market, and it is one that Hollywood cannot afford to ignore.
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